The
annual event organized by Aktuell Hållbarhet and Nordic Center for Sustainable Healthcaregathered both attendees from Nordics and beyond with invited speakers from
the US, UK and Israel. This year’s theme was on how suppliers with sustainable
solutions reach their markets.
Because while the Nordics can boast a huge number of companies
in this segment as was shown by Arvid Løken from Nordic Innovation (based on
the yet unpublished results from a Menon report) there is some controversy
whether this can be called a Nordic stronghold yet. The main reason being that
revenues are not matching up to the potential sales, and while there is global
demand of both sustainable Nordic turn-key solutions and Nordic sustainable
products it has been a challenge to deliver upon these demands. So while the
panel all agreed the Nordics is home to some frontline companies and the
excellent products, as well as made progress in managing and investing in
sustainability there is still work to be done.
So hopefully we will create a physical version of the virtual
sustainable hospital in the made-up city of Grøneköpinki (presented at the
conference obviously), and then also export the real physical version. A truly
sustainable hospital filled with Nordic sustainable products doesn´t have to be
an utopia.
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